Human communication contains much information that is not verbalized; facial expressions, gestures, speech patterns, and even things like fast cars and fancy clothes are all signals of who we are (or who we want to be). In order to draw accurate inferences from these signals however, it is necessary to identify, which are “honest” – the ones that arise unconsciously, or that are otherwise uncontrolled.
Cogito’s method of research involves carefully measuring the spectral and temporal signals in an interaction. From these signals we infer brain activity that allows us to understand behavioral tendencies such as distress, charisma, overall attitude or intent. By understanding these behavioral tendencies, we can predict who is engaged, who is experiencing distress, who is good at influencing others, and who is going to follow through, among other things. These predictions allow our customers to tailor customer interactions and workflows to improve the value of their customer interactions.
In addition to our commercial product development activities, Cogito maintains a research institute which conducts fundamental research into social signaling and how humans transmit information about psychological state through subtle behaviors, and investigates the useful applications that can be derived from that.
Sociable